With Singh is Kinng releasing this Friday (08/08/08), Akshay Kumar is leaving no stone unturned to see that the film creates maximum pre-release buzz.
The Khiladi of Bollywood was seen at a special promotional event in Vancouver, Canada, over the weekend to promote Singh is Kinng. The film's worldwide distributor, Studio 18, flew Akshay from Los Angeles to Vancouver in a private jet. Upon landing in Vancouver, he immediately boarded a specially hired chopper that took him to the famous PNE (Pacific National Exhibition) Ground for a concert. As his limo rolled into the venue, the cheering fans went ballistic.
Known for its enormous Sikh community, Vancouver had its natives flocking in thousands to see Akki baba on stage. Akshay enthralled the audience present for half an hour with a live interaction and also danced to the title track of Singh Is Kinng, not once but twice, by public demand.
Following the event at PNE, the limo took him to The Fairmont Airport Hotel for an exclusive press conference by Studio 18 US. At the press conference, Akshay spoke about why the film is special to him, "Singh Is Kinng is my first production. It means the world to me because my father's named is attached. It is simple, honest and positive; which are the values propounded by my father", said the action hero.
Commenting on how the film and its title came about, he remarked, "When I read the phrase Singh Is King on a truck-back in Jaipur, I told my partner (Vipul Shah) that we had to make a film with this title. That was the starting point. We had no cast, no story, no director, but everything fell in place thereafter!"
Upon completion of the conference, the 'Khiladi'-turned-'Kinng' promptly rushed to the adjacent Vancouver airport to board his private jet back to Los Angeles.