By Joginder Tuteja, Bollywood Hungama News Network
Ramesh Taurani can't help grinning from ear to ear. After producing the biggest money spinner of the year so far (Race), he has now tasted success yet again with his second film in a row. The opening weekend collections of Kismat Konnection are second only to that of Race while surpassing the numbers of biggies like Jodhaa Akbar, Jannat and of course the flavor of the season Jaane Tu… Ya Jaane Na. Though there are still a few more days to go in the remainder of the week, at the least Kismat Konnection has succeeded in proving to be a safe box office bet.
Says an exhilarated Ramesh Taurani, "Kismat Konnection has taken yet another huge opening for the year and it is so satisfying to see that both the films that have boasted of a great opening this year have come from our production house TIPS. The film has seen the biggest ever release for a Shahid Kapoor starrer as we flooded the market with prints. However, what is heartening is that in spite of a large print count, the film has seen more than 80% collections all over."
What are the factors that he finds responsible for the huge opening that the film has taken? "There was an all-around positive energy associated with the film and regardless of what some were heard complaining, Shahid and Vidya always made for an interesting 'jodi'. Also, Pritam's music has been largely responsible for the film's success. Each of his songs is chartbuster material and now as the film has released, 'Is This Love' is also catching up well. His compositions have done the trick for us once again after Race which I hear is now biggest musical success of the year", informs Taurani.
How about the promos of the film? Weren't they superb enough to mark a great kick start to the film's promotion? "Yes, the promos were interestingly done but here I wish to highlight a point", Taurani draws your attention. Please continue. "See, a promo can never ever be bigger than a movie", Taurani philosophizes, "Yes, you have to do a good job in cutting a promo intelligently so that the audience is attracted towards the film. But at the end of the day, it is the final product which does the talking. Aakhir promo nikalta toh movie se hi hai naa, woh alag se to shoot hota nahi hai. You can choose the best frames from a film and showcase them to the audience but ultimately when a two hour product starts doing the talking on the big screen, you can't really fool the audience. We had a great publicity design and promos but eventually it was Aziz Mirza's work which did the talking."
With more than half the battle being already won due to a stupendous opening weekend, is he sighting a 20 crores net from the Indian market alone once the first week is through?
"Perhaps even more than that", smiles Taurani, "I see 20 crores as a given for Kismat Konnection and looking at the way the film is sustaining itself at the box office even on weekdays, there is no reason why it should do anything lesser in it's first week."