HP ropes in Shah Rukh Khan

By Bollywood Hungama News Network

HP, the IT major Hewlett Packard, has roped in Shah Rukh Khan as the Brand Ambassador to promote their newly launched ‘Go-To-Market’ strategy for small and medium businesses (SMBs).

SRK will also be a part of HP’s new marketing campaign 'Dream Bigger' as a part of its ‘Go-To-Market’ strategy, under which SRK will be endorsing HP's newly launched products. The ‘Dream Bigger’ campaign is a part of the company's worldwide $300 million global marketing campaign called 'What do you have to say?’.