Akshay, Sajid USP of new Hindi entertainment channel Colors

New Delhi, July 4 (IANS) A couple cycled into the hall, a young girl dressed as a bride came in a 'palki' and a group of people shouted "Vande Mataram" in unison - this is not the description of a theatre performance but the launch event of the new entertainment channel Colors.

The event held here Thursday was to announce new General Entertainment Channel (GEC) Colors - a joint venture between entertainment company Viacom Inc and India's media conglomerate Network 18 Group.

The shows on the channel, launching July 21, range across genres - fiction, family dramas, chat shows, reality shows and some