Mid-year ends with a crash - Taran Adarsh


The year 2008 started on a sad note and the first half of the year has concluded on an equally heart-breaking note. Yash Raj's THODA PYAAR THODA MAGIC failed to create magic at the ticket window, that's the bitter truth. Ironically, two of the three releases [THODA PYAAR THODA MAGIC, VIA DARJEELING, THODI LIFE THODA MAGIC] had the word 'Magic' in their titles. But it was tragic!

On Friday afternoon, Kunal Kohli and I arrived at the common consensus vis-à-vis the dull start of THODA PYAAR THODA MAGIC at the ticket window. The promotion of the film sent confusing signals to the audiences. Was the film targeted at kids/families or adults? My ishaara was clearly at the saucy/sensuous 'Lazy Lamhe' number that was extensively promoted. Come to think of it, the film could've done without this track as also Ameesha's itsy-bitsy clothes.

Saturday and Sunday were better business-wise, with the collections showing an upward trend, but Monday onwards, THODA PYAAR THODA MAGIC has registered a drastic fall.

Its common knowledge that most movies slide downwards on weekdays, but if the business is 50% +, it's considered great news. If not, if the figures fall to 40%, 30% and 20% [or lower], the writing is clear on the wall. Though it hasn't cost much to make THODA PYAAR THODA MAGIC [22 cr?], add to it the print + promotion expenses, the producers might recover a chunk of the investment from Satellite and Home Video.

Sadly, the theatrical business in India and Overseas is a cause for concern. Mazaa nahin aaya!

The remaining two releases -- VIA DARJEELING and THODI LIFE THODA MAGIC -- didn't make any noise. Has the inflation hit medium-budget films hard? At least a common man may shell out Rs. 200 for a biggie, but medium and low-budget fares don't seem to be a priority these days.

Cancellation of shows and abrupt discontinuation of movies have become a regular occurrence. Sad state of affairs indeed!

Box Office Results

  1. Badlapur INR 24 cr.
  2. Roy INR 41.7 cr.
  3. Shamitabh INR 21.94 cr.
  4. Hawaizaada INR 3.4 cr.
  5. Baby INR 92 cr.

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