Ahhishek hails Idea's 'education-for-all' campaign

Mumbai, June 30 (IANS) Bollywood star Abhishek Bachchan, who is the brand ambassador of Idea cellular, appreciates the socially conscious messages that the company sends across through its new ad campaign.

"Idea's new campaign addresses a relevant social issue - education for all. The spread of education among girl children is a must in today's times. I am pleased to be playing a part in this campaign," said Abhishek.

He added that the Idea campaign in the past had effectively touched upon the caste issue.

Developed by Lowe Lintas, the advertisement campaign sees Abhishek as the head of an educational institution. When challenged by the traditional, physically bou