BIGFlix launches entertainment portal targeting NRIs

Mumbai, May 24 (IANS) Reliance Anil Dhirubhai Ambani Group (ADAG), which has one of largest online movie rental services in collaboration with BIGFlix, has launched a website - www.bigflix.com - that will allow users to view movies online or download these for a fee through its broadband service.

By launching the website, Reliance ADAG wants to tap the estimated 25 million non-resident Indian (NRI) population and the large non-Indian consumers of Indian entertainment content.

Nearly 1,000 of the BIGFlix's estimated 15,000 movie