The ongoing 16th Shanghai International Film Festival (SIFF) is seen as an example of China’s soft power flourish as it is the country’s only A-category movie fest. But Chinese audiences in turn are getting a chance to experience India’s version of cinematic soft power with as many as 18
Indian movies – the largest number in recent times – being showcased at the festival.
The SIFF platform was ideal for India to screen its movies in the year when Indian cinema is celebrating 100 years. “That was the idea (bring Indian movies here in its 100th year). We got in touch with SIFF and they agreed,” Naveen Srivastava, Consul General of India in Shanghai told HT on phone.
An SIFF delegation also went to participate in the Goa