The Delhi High Court has restrained the makers of Yeh Jawani Hai Deewani from releasing the film on TV with “objectional” dialogues against Rooh Afza, after Hamdard, the company that owns the brand, filed a case against the producers.
The brand has objected to a conversation between actors Ranbir Kapoor and Tanvi Azmi, in which Kapoor says “Yeh Rooh Afza bahut bekaar hai”, saying, it shows the brand “in the manner which is detrimental to the interests of brand and the parent organisation.”
While this matter is up for hearing on July 16, the industry says that brands need to stop being touchy and extracting publicity through them.
“Roohafza takes offence to yeh Jawani . This country is so offended and lacks a sense of humour... I too hate Roohafza ... Sue me (sic),” tweeted filmmaker Anurag Kashyap.