Reality costlier than fantasy on Indian TV

New Delhi, April 27 (IANS) Reality shows may be the buzz word on Indian television today, but the elaborate sets, cameras and celebrity judges for these programmes come for a huge price - costing almost 10 times more than daily soaps.

Shailja Kejriwal, executive vice president of content, NDTV Imagine, says, "Reality shows turn out to be nine to 10 times costlier than daily soaps."

"While producing a reality show, we need to keep a lot of things in mind like elaborate sets, a number of cameras and other logistics," Kejriwal told IANS.

Anupama Mandloi, associate creative director, STAR Plus, said, "The scale of these shows is always that of a large event playing out for a couple of months. The viewer expects it.

"Most of our realit