Mumbai, May 20 -- Bollywood may take up the bigger chunk of the entertainment pie, but it's TV that has wider reach. Which is why film stars are spotted on TV shows so often. It isn't a novelty to spot them on reality shows anymore, but appearing in serials seems to be emerging as a new trend.
John Abraham and gang appeared as their Shooutout At Wadala characters on Bade Achhe Lagte Hain, while Bipasha Basu promoted Aatma on the show, Arjun. Abhishek Bachchan and Ajay Devgn appeared as their Bol Bachchan (2012) characters in Ek Hazaroon Mein Meri Behna Hai (EHMMBH), and Emraan Hashmi and Prachi Desai were on CID, talking about Once Upon A Time In Mumbaai (2010).
Film producers approach channels that they feel will have the best target audience for their film, and together, they decide which show would work best