Mumbai, April 27 -- Come July, and every time you are at a multiplex to see a film, you will be singing the National Anthem along with the biggest names in Indian sports.
The biopic on Indian Olympic sprinter Milkha Singh, called Bhaag Milkha Bhaag (BMB), starring Farhan Akhtar and Sonam Kapoor, will hit screens on July 12. And the film's makers have devised a unique promotional strategy for the same.
A source close to the production house reveals that a video is being shot featuring prominent personalities from Indian sports, in which, they will all be seen singing the National Anthem. "Since the biopic tells the real-life story of a hero (Milkha Singh) who fights against the odds, the makers believe it is something that needs to be saluted. That's how the idea of a National Anthem video featuring him and 12 contemporary sportspersons came about," says