Produced by Dr Anil Kumar Sharma in association with Dr Pallavi Mishra, Amrapali Media Vision presents the film I Don't Luv U, which is a dark love story. Written and directed by Amit Kasaria, the film stars actors Ruslaan Mumtaz, debutant Chetna Pandey, Murli Sharma, Ravi Khemu and Ragesh
Asthana in key roles. The new generation's view of fast-track time-pass relationship has been portrayed in this film and it is scheduled for Indian theatrical release on 17th May 2013. The music label of the film is AMV Music.
Producer, Dr Anil Kumar Sharma says, "The film is about transforming mindset into mind change of the youth and tries to touch the heart of each youth. It contains a message you have never experienced before and you will never forget after. It is one of the best films on youth's perception and perfection."