Mumbai, April 13 -- Since the start of 2011, Vishesh Films, a banner that is owned by brothers Mukesh and Mahesh Bhatt, has only invested in sequels - apart from Blood Money (2012). The production house has gone on to make franchises out of their hit films and have come out with movies like Murder 2 (2011), Jism 2 (2012), Raaz 3D (2012) and Murder 3.
The latest addition to this list, is their much anticipated Aashiqui 2. What's interesting, however, is that this sudden explosion of sequels, is not a co-incidence but a preplanned strategy of the Bhatt brothers. "A sequel, as soon as it is announced, gets its audience because people have already liked the original. In today's time, it is difficult to market a new film without a big star cast, but franchises give us the security. It is, at anytime, a better business proposition than banking in on big sta