By Hindustan Times
MUMBAI, Feb. 21 -- Out with the old and in with the new. This seems to be the new rule in Bollywood's endorsement market this year, with young stars being signed up as faces of leading brands.
While the past few years were undisputedly ruled by the Khans and actors like Kareena Kapoor, Katrina Kaif and Priyanka Chopra, this year, actors Parineeti Chopra, Imran Khan, Alia Bhatt, Varun Dhawan and Ranveer Singh are the favourites.
Parineeti, 24, who is only two films old, has four endorsements in her kitty - Kurkure, Nivea, Spinz and Maaza, and one more on the way. While 27-year-old Ranveer Singh is all set to replace Hrithik Roshan as the face of clothing brand Provogue, Alia Bhatt, 19, who is one film old, is rumoured to have replaced Priyanka Chopra as the face of beauty brand Garnier.
Varun Dhawan, 25, who debuted with S