David Dhawan reaches out to the youth with Chashme Buddoor

By Hindustan Times

David Dhawan is looking at making the first trailer of his upcoming directorial venture, Chashme Buddoor viral before it appears in theatres. The first look of the film will not only be launched on multiple traditional platforms, but also at local cyber cafés across cities in India.

Unlike other instances, where makers have uploaded trailers exclusively on video hosting site YouTube, Dhawan is exploring other options as well. Explaining the reason behind this marketing strategy, he says he wanted to attract the younger segment of his audiences. “It’s a youth-oriented film, even the tag line says ‘Har ek friend kamina hota hai.’ The trailer will be out around 3 pm today,” says David Dhawan.

Apart from big cities like Delhi, Mumb