New Delhi, April 1 (IANS) Talent hunts, meet your favourite stars and gifts galore - private FM radio stations are increasingly turning to innovative contests and competitions to outshine one another and attract as many listeners as possible.
A well-executed idea for a radio contest invariably leads to a 10-12 percent increase in the number of listeners, said Anand Chakravarthy, vice president (marketing) of Big 92.7 FM.
"Such contests are certainly meant to grab a higher share of listeners," he said.
Agreed Riya Mukherjee, national head of brand integration and corporate social responsibility (CSR), Radio Mirchi 98.3 FM.
"These contests are introduced mainly to draw a larger audience. Basically, it