By Hindustan Times
Akshay Kumar did not promote Joker due to reported differences with maker Shirish Kunder, and as a result, the film ended up quite the clown at the box office. This even led to distributors demanding a compensation for their losses from Akshay, claiming that had he been a part of the promotions, the film’s business would’ve gone up. Film experts say it’s a given ethic on an actor’s part to do all he can to build the anticipation around his film, but he alone cannot be blamed for a flop.
“Once an actor takes up a project, he should not abandon it. Good ethics is good business. One should honour his/her commitment to the project and should not desert others. Having said that, I would say that it is all about morality and you can’t force any one. Moreover, an unwilling actor will do more harm than good to a project during promotions,” says filmmaker Mukesh Bhatt.
Filmmaker Vinod Bachchan feels that actors are the king, and a filmmaker can’t do much if an actor does not promote a film. “There has to be a reason if an actor decides not to promote the film. Agar koi actor decide karta hai ki nahi promote karega film, toh producer kya kar sakta hai? Who follows rules in Bollywood?” Trade analyst Taran Adarsh says, “I know Akshay for long and he is very professional. So I’m sure there has to be something major to put him off. Fixing the reason behind an actor backing out is more important than putting him in the dock.”
Rajini paid up for losses. Should Akki do it, too?
South Superstar Rajinikanth had agreed to pay back to theatres 33% of the amount for which his 2008 release Kuselan was sold in the Tamil Nadu territory. The film had flopped bad. He also repaid distributors the money after another film featuring him — Baba — which released in 2002, flopped.
For any project, it is unfortunate that the lead actor does not promote it
Aneez Bazmee, filmmaker
Fixing the reason behind an actor backing out is more important than putting him in the dock
Taran Adarsh, trade analyst