By Hindustan Times
During the release of Rab Ne Bana Di Jodi (2008), Aamir Khan had got ushers of a multiplex to sport the shaved-head Ghajini look to promote his film. Now, Akshay Kumar is piggybacking on the massive success of Salman Khan’s Ek Tha Tiger (ETT) to promote his film Oh My God (OMG).
In a unique marketing strategy, the makers of OMG have placed donation boxes — resembling those you see in temples — in two multiplexes in the city. The boxes say: ‘Have you bribed God today?’ Vikram Malhotra, COO, Viacom18 Motion Pictures explains: “OMG is a film with mass appeal. It is for people who believe in God and those who don’t. So we decided to engage the audience in a manner that is thought-provoking.”
Explaining why they chose to promote their film with ETT, he says, “