New Delhi, Feb 28 (IANS) Keen to build a stronger connect with the young generation, global soft drinks major Coca-Cola India here Thursday announced the launch of its new campaign that will feature Bollywood actor and style icon Hrithik Roshan.
Based on the theme 'Jashan Mana Le', the campaign has been designed to showcase the "magical power" of aerated drink Coca-Cola.
The new commercial is set at a quaint street where a group of youngsters land up late one night to grab a bite, only to find all the shops shut. What follows is a tryst with Hrithik and a magical ride, which leaves them in awe.
Set in the context of friends enjoying their food, the cold drink brings life to the moment and transforms