By Hindustan Times
A 100 crore box office taking is no benchmark for success, and may even be exaggerated, say Bollywood experts. Last year, Ready, Bodyguard, Singham, Don 2 and RA.One reportedly made over Rs. 100 crore. This year, Rowdy Rathore, Agneepath and Housefull 2 claim to have achieved the feat. But industry experts say that the figure is misleading. Some even say that it is exaggerated to boost star pay packets.
“The R100 crore mania is a myth. Firstly because it’s only 40% of the total earnings that comes to the producers, rest 60% goes in paying taxes and the share to the multiplexes. So Rs. 100 crores is nothing but a phenomenon created by the stars to keep their next film’s fee intact. Bollywood is a star driven industry, so the Rs. 100 crore hue and cry is intended to not just create a buzz ab