By Hindustan Times
The Gangs Of Wasseypur team has used some unique and interesting marketing tactics to promote their film. Here are some of GOW's 'hatke' marketing tactics Gamchhas, from India to Cannes After the screening of the film at the Cannes Film Festival 2012, the GOW team danced on the streets wearing red gamchhas, and has been making public appearances in them ever since. The gamcha definitely took the centre stage.
Bihari-style music launch While most music launches happen with a big party and formal announcements before the press, the music of this film, wasn't launched at a 5 star hotel banquet hall in a metropolitan city, but in Patna.
Wasseypur Patrika In another effective way of building the world of Wasseypur for the audience, the makers also published 'Wasseypur Patrika' -a fictitious newspaper that is av