By Hindustan Times
The Bollywood film year has had an established rhythm that has remained more or less unchanged for several years. Industry experts say that, traditionally, the year would start slow, punctuated by short bursts of big-ticket films that would release usually around holidays such as Republic Day and Holi.
“The first half of the year, until a couple of years ago, used to be extremely lean,” says Prakhar Joshi, head of programming for PVR Cinemas, who has been in the business for the past eight years. “In the last five years, with the advent of Indian Premier League, the lull got worse. Theatres would usually be empty during that time.”
To see serious money, distributors and theatre owners would often have to wait for the latter half of the year, usually after the month of Ramadan (around September), which is when most big-budget commercial money-spinners a