By Hindustan Times
First, they axed an erotic Axe deo commercial, and now, they’ve pulled the pants off an underwear ad that shows men covering their you-know-whats with roosters. And, looks like more is to come. After a push from the Information and Broadcasting ministry (I&B), the Advertising
Standards Council of India has cracked down on sexually suggestive TV ads that are aired during primetime — the latest being an ad of Euro Fashion Underwear that shows three nude men each holding a rooster to cover their private parts, with the tagline: “What’s your size?” “The ad has been discontinued after an action from the Consumer Complain Council of India,” says Allan Collaco, secretary general, ASCI.
Other controversial commercials that are under the scanner include those of the fizz drink Sprite, and Manforce co