By Hindustan Times
Seven days into the season, Indian Premiere League 5 has been declared a thanda affair in terms of television viewing. As per Television Audience Measurement (TAM) ratings, the opening ceremony gathered a poor score of 1.3 while the first six matches got an average of 3.76 — the lowest in five years of the tournament. This, even as stadiums are packed during matches.
Apart from the TRPs, even mobile downloads of IPL apps and merchandise sales have hit an unprecedented low, and cheerleaders are facing flak for their dramatic costumes instead of drawing the crowds. So much so that Bollywood filmmakers and television channels that were otherwise scared of releasing their films and shows during the tournament are unperturbed this time.
Vamshi K Reddy of Apalya Technologies, the exclusive partner for mobile str