Kamal Haasan gets branded!

By Hindustan Times

After 50 years, Kamal Haasan who started his career as a three- year-old child artiste, has signed up exclusively with a celebrity, talent sourcing and management firm. Alliance Media & Entertainment Pvt Ltd will now source brands and value associations he can lend his name to. Founder and MD
Sunil Doshi is categorical that neither he nor the movie icon are driven by money: “The idea is to give something back to society and make Kamal Haasan known beyond the South. Today, unfortunately the world knows him more than the country does.”

Doshi was the founder member of ABCL (now AB Corp) that pioneered the trend of celebrity management with the BPL campaign featuring Amitabh Bachchan and directed by Rakyesh Omprakash Mehra back in 1993. His company now represents the whole family, along with other stars.

“Mr Haasan read a recent article on me in Fortune magazine