By Hindustan Times
FHM’s publisher ACP announced on Thursday that the May issue of the magazine would be the last and its website would close at the same time. So far the company has refused to comment on the number of job losses, but according to BusinessDay, a source has said that about 10 jobs are likely to go.
Once dominant in the “lad’s mag” market that emerged from Britain in the 1990s, FHM - For Him Magazine - shocked market observers when it shed half its circulation in the last six months of last year.
It was a long way from the roaring days when, after launching in 1998, FHM and its main rival Ralph enjoyed strong circulation based around sharply designed and written glamour spreads, humour, sport and lifestyle.
But the launch of the more downmarket Zoo Weekly in 2006, followed by the global financial crisis, growth of online content and a splintering of t