Films, soaps revive commercial value of books

By Shweta Thakur

New Delhi, Feb 17 (IANS) It's a perfectly symbiotic relationship. The formula of turning bestsellers into feature films or serials often proves profitable. Interestingly, the trend works the other way as well with book sales soaring as soon as a film or soap based on it hits the screen.

It makes perfect business sense either way.

To cash in on the trend, leading media and entertainment company STAR India recently joined hands with Prakash Books to publish nearly 300 titles based on TV serials by the end of 2008.

Eminent poet and filmmaker Gulzar recently unveiled his book, "Two Tales Of My Times". The book encompasses two stories of the 1980s - "New Delhi Times" and "Maachis" - on which films have already been made.

Gulzar had earlier produced 15 hours of video