B.O. update: 'JA' starts slow, picks up, optimism prevails

By Taran Adarsh, Bollywood Hungama News Network

The much-awaited historical JODHAA AKBAR opened to a mixed response on Friday. The film started in the range of 40% + in the morning shows, but shot to 60% - 70% in the noon shows, with the collections improving further [80% - 90%] during the evening shows. This was the trend at multiplexes and also at bigger centres. At smaller centres, however, the collections were in the range of 20% - 30%. Meanwhile, the multiplexes are expected to start screening from Saturda