By Hindustan Times
Mumbai, Jan. 12 -- Ekta Kapoor has taken up a cause. Over the next few weeks, the producer will be using her TV show, Bade Acche Lagte Hain, as a tool to spread awareness about breast cancer. Highlighting the illness, Ekta will kick off a three weeklong emotional track as part of the big-ticket TV show starring Ram Kapoor and Sakshi Tanwar.
"As a woman, it's an important initiative. We have such a large population and TV reaches out to so many people. So clearly, a lot of knowledge can reach viewers through the small screen," says Ekta.
Interestingly, her 'awareness' plan will also bring the on-screen couple closer. "The track will concern just the hero and heroine. We are going to use this to hit the highest dramatic point in the show. It will either start by the end of this week or some time next week," she says