2011: Twitter breaks entertainment news
By Hindustan Times
Social media platform Twitter, where you can send 140-character text messages also known as 'Tweets,' has become one of the most popular mediums of communication. From birth to death and pregnancy to marriage, many big events of 2011 were announced on the micro-blogging website.
When the whole nation was speculating over Aishwarya's pregnancy, father-in-law Amitabh Bachchan broke the good news on Twitter: "News news news !! I am going to become a grandfather .. Aishwarya expecting .. So happy and thrilled."
Not only this, Bachchans also announced the birth of the baby girl on the social media. "IT'S A GIRL!!," proud dad Abhishek posted on the micro-blogging site. Big B too tweeted: "I AM DADA to the cutest baby girl, A dada ji ... Ecstatic."
Big B even dealt with tabloid stories regarding Aishwarya's delivery on the micro blogging website. When a daily insinuated that it was him who had got I&B ministry to pass instructions to the press about how the delivery should be covered, Amitabh went to Twitter to clear the air. Full story here
Taking cue from the Bachchans, Shilpa Shetty took to her Twitter page to tell fans about the big news of her pregnancy: "Tweetos, 'YES' an addition to our family is our confirmation to all queries :) We seek blessings from all in this very beautiful phase of our lives."
Riteish Deshmukh and Genelia D'Souza, who dated for good eight years, confirmed their marriage plans on Twitter. "It's an exciting new chapter in our lives and all ur wishes and blessings make it even more beautiful and special for Riteish and me," tweeted Genelia. Riteish also thanked everyone on Twitter: "A big thank you for all your good wishes. Love you all."
The Twitter feed for the Prince of Wales announced in early January the date for the Royal Wedding of Prince William with Kate Middleton. Tweet read: "Prince William and Miss Catherine Middleton will be married on Friday 29th April 2011."
The social media website was not only used during happy occasions but also to break depressing news. A six-word tweet, "Apple says Steve Jobs has died," gave a big shock to the world.
Editor-in-Chief of Hindustan Times posted a query on Twitter regarding MF Husain's death, in a way breaking the news. Later, the reports were confirmed by the media organisation on the micro-blogging website.
Bollywood is engaging big time on Twitter by making pages for their films, posting first trailers and interacting with fans to promote their upcoming ventures.
Karan Johar is one celeb to use the social media platform extensively. He tweeted the trailers of his forthcoming productions- Agneepath and Ek Main Aur Ekk Tu. He also posted the video of his Nescafe ad on Twitter, even before it made its way to television.
Sonam Kapoor, too, informed the date for the release of the first trailer of Players on Twitter.
Bollywood reporters used the social media platform to reveal winners during film awards like IIFA and even Oscars. So the fans or Twitter followers were updated as soon as the awards got announced, which wasn't the case some years back.
Starlets like Poonam Pandey use the micro-bloging site to their advantage to garner cheap publicity. She vowed on Twitter to strip if India wins the Cricket World Cup. Then, she also posted her partially nude picture and tweeted: "time for Men in Blue to Win ne how at ne Cost!!! Will b Releasing a sensational Pic as they get on the field!! i am with them! keep Watching." Twitter helped the Pandey girl to become the most watched model on mobile in 2011. PICS: Controversy spinner: Poonam Pandey
With information overload, Twitter acts as a catalyst by throwing up "trending topics" region wise. And on a daily basis the buzz changes and veers where newsmakers tread.
Come 2012 and Twitter frenzy is most likely to gain momentum!