The present day beauty contests have set a different trend of sorts. The much-coveted title brings along with it, not just the tiara and the gifts, but also a free ticket to Bollywood and multitude of endorsements.
The ex-reining and the eternally 'raining' Priyanka Chopra has now created a trend of sorts, by joining the league of elite list of international celebrity figures like Madonna, Shakira and Marilyn Monroe with her recent appointment as the brand ambassador of 'Sunsilk'. The said brand will now have their world famous 'Life Can't Wait' campaign in India, with Priyanka, of course! For starters, this is the same campaign, which featured international icons like