By Hindustan Times
It’s wartime between Jat boy Janardhan Jhaakad aka Jordan and Steven Spielberg’s Belgian boy reporter, Tintin. On its opening day, while Ranbir Kapoor-starrer Rockstar raked in Rs 3.35cr in the Delhi-UP-Punjab region, The Adventures of Tintin: The Secret of the Unicorn managed only Rs 25 lakh.
According to trade analyst Komal Nahta, the Imtiaz Ali film’s opening “ranged from good to excellent” with 90-100% occupancy in multiplexes in metros while in smaller towns, it saw a 40-60% sellout. Trade Pundit Taran Adarsh notes that in multiplexes, “the opening was nearly 100%”, even though “the response at single screens was not strong, with several screens opening to 40-50% range”.
Insiders say it may have been the film’s month-long promotional campaign, including a houseful promotional concert in Mumbai with Oscar winner AR Rahman