RA.One to open in 5,000 screens worldwide
By Hindustan Times
Shah Rukh Khan's RA.One is all set to be the biggest Bollywood release ever opening in approximately 5000 screens worldwide. In India alone, the sci-fi flick will occupy over 3,500 screens, which is easily 30 per cent more than the last big release, Salman Khan's Bodyguard, reports Mid
This hasn't left much room for this week's other releases- Hema Malini's Tell Me O Kkhuda and Himesh Reshammiya's Damadamm.
The tabloid quotes Ashish Saksena of Big Cinemas as saying: "Shah Rukh's track record for Diwali has been almost 100 percent. There is little chance any exhibitor would let go of the opportunity to play the movie as much as possible. We opened advance bookings for selected screens last week and they are all houseful already."
Over 90% screens are reserved for SRK's superhero flick in multiplexes. "Himesh's last few films have done dismal business and Tell Me O Kkhuda doesn't stand a chance competing with RA.One when it comes to star value. So the exhibitors have reserved over 90 per cent screens for RA.One. More money the multiplex makes in the first weekend, the better revenues," trade analyst Amod Mehra told the tabloid.
After extensive promotions on TV shows and across 11 cities, SRK has thrown his last success card to ensure grand opening worldwide.