Mumbai, June 19 (IANS) Zee TV, the flagship channel of the Zee Network, Sunday unveiled its new aqua blue logo and look with the tag line "Umeed Se Saje Zindagi". The channel foresees the brand positioning as a celebration and co-relation with the constant change that society has seen in women's lives.
"We believe the time is right to infuse into the brand and reflect an identity that truly articulates our spirit. The new positioning is about a celebration and vindication of woman's emerging beliefs and a reflection of her hopes, dreams and optimism. This essence is very well captured in the line, 'Umeed Se Saje Zindagi'," said Punit Goenka, managing director and CEO of Zee Entertainment Enterprises Limited.
"Our primary audience is undoubted