Primetime TV Shows: HOWZZAT!

By Hindustan Times

Mumbai, May 25 -- The IPL season may have slowed down the pace of show launches, but the coming months will offer enough entertainment in the form of 55 primetime shows. They include a bouquet of celebrity-based reality shows as well as daily and weekend soaps.

Exceptions like Sasural Simar Ka and Choti Si Zindagi that took off in the middle of the tournament have interested the ladies at home. The TRPs (television rating points) have proven that most top-rated daily soaps and reality shows garnered viewership despite the 20-20 matches showing in the primetime band.

"Our channel took a hit," says Ajay Bhalwankar, head of programming, Sony Entertainment, who is currently planning a slew of daily shows. "Fiction properties aren't