By Subhash K. Jha
Mumbai, Jan 2 (IANS) Strange are the ways of showbiz. Simi Garewal and Karan Johar, the hosts of two most fiercely competitive celebrity talk shows, "Rendezvous With Simi Garewal" and "Koffee With Karan", are coming together to judge a music-and-dance contest on NDTV's new entertainment channel Imagine.
Though the "historic collaboration" between the two rivals is currently being kept under wraps, it is reliably learnt that Simi and Karan will be judging a TV show called "Say Shava Shava". The title itself, borrowed from a chartbuster in Johar's feature film "Kabhi Khushi Kabhie Gham", is indicative of the show's mood.
"It's not seasonal or episodic, but an 11-day music and dance extravaganza, like any real-life wedding where boys and girls from all over the country sing and dance and are judged for their abilities. Yes, Simi and Karan have been brought together to host the show," a source told IANS.
The new channel is going all-out to woo the TRPs when it goes on the air this month with shows that bring never-before combinations and permutations.
"We've shows that attempt to crack the stereotype and yet give the viewers what they expect. One daily 'Ek Packet Ummeed' is a positive, hopeful look at inmates in a women's home," said Shailaja Kejriwal, the channel's executive vice-president.
"'Radha Ki Betiyaan Kuch Kar Dikhayenge' is about a mom, Supriya Pilgoankar, whose daughters aim to do something more with their lives than simply find suitable bridegrooms. And 'Jasu Behn Jagatlal Joshi Ki Joint Family' is a typical Gujarati joint-family soap," she added.
What's with these weird and long-winded titles?
"We want to create a curiosity among the viewers from the title itself. Not that we aren't looking at the tried-and-tested soap formula. Our daily 'Main Teri Parchaai Hoon' is the time-tested weepie. We can't have a successful entertainment channel without at least one soap based on the tried and tested formula," joked Kejriwal.
But for now the saas-bahu soaps have been left to Ekta Kapoor, STAR, Sony and Zee TV. Ekta has for now decided to stay away from NDTV's Imagine.