UTV Bindaas: Job we met!

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By Hindustan Times

Mumbai, March 12 -- UTV Bindaas, which started off with youth-based fiction programming is now returning to its roots. After over a dozen relationship-based reality shows, the channel is now ready with a daily soap, Meri To Lag Gayi... Naukri. It deals with various job-based dilemmas that youngsters go through when they land their first jobs after college.

"Our research showed that there are lots of issues that young, 20-something boys and girls go through when they begin their careers. Finding the right first job is tough, and then to adjust in a work environment iseven tougher," points out Nikhil Gandhi of UTV Bindaas. "Even in my own office, there are young graduates, who still feel they're in college and don't know how to deal with tasks, let alone troubleshooting. These things can't be depicted clearly in a reality show. So we decided to produce a fiction show that weaves in comedy and emotions together and presents some really grave issues in a light way."

Meri To Lag Gayi... Naukri is produced by DJ's Creative Unit's Deeya and Tony Singh. The show has a bunch of newcomers and some known faces in the supporting cast. Buzz is that the iconic youth-song 'Hum honge kamyaab...' has been remixed for the show. "Yes, we've included that track, because it sums up the show's concept very well. It's a motivational number that every youngster relates to in order to achieve something big in life," says Gandhi, who also identifies with the song.

"I was also a newcomer at some point. And I know the kind of struggle I've gone through to be where I am," he says. Later on, a music video and an album with the songs from the show will be released. "That's still under consideration," states Gandhi. "We did that first on public demand when Emotional Atyaachar became a hit. If everything goes well, we shall repeat history."

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