Rajkumar Hirani produces MAX's IPL ad campaign with humour

New Delhi, March 1 (IANS) Rajkumar Hirani, the man behind films like "Munnabhai M.B.B.S" and "3 Idiots", has produced a series of ad films to promote MAX's Indian Premier League (IPL) campaign "IPL on, toh Bharat Bandh" for the upcoming DLF IPL tournament.

Hirani, who has produced the films under his banner Canvas Films, has added a hint of his humorous side to the scripts. The advertisements have been directed by noted ad filmmaker Shashank Ghosh and conceptualised by advertising firm JWT.

"When my partner Sanjiv Kishinchandani and I first heard the idea of the 'Bharat Bandh', I realised