New Delhi, Jan 12 (IANS) With a bouquet of factual, lifestyle, drama and comedy shows, BBC Entertainment has been relaunched with a refreshed look to cater to the urban, English-speaking Indian audience.
The channel boasts of a line-up of popular British shows like "Dancing With The Stars", "Top Gear", "Colin & Justin's Home Heist" among other food and lifestyle shows.
"Lifestyle is emerging as a big category in the Indian market these days. The audience wants to watch a lot to improve their lifestyle. We are bringing the best of British content to the Indian, English-speaking, upscale viewers in metros and mini-metros. People already have Indian content, now they want international," Deepak Shourie, director, south Asia