Movie Preview: Badmaash Company

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By Hindustan Times

Mumbai, April 23 -- What it's about... Set in the 1990s, the film revolves around four youngsters who get together to start an import business of all that yuppie Indians long for. They find a way to beat the system and make their venture a success. All is well until the maverick entrepreneurs are forced to shut shop. Can they come up with yet another plan to bring back the business?

USP: According to first-time director Parmeet Sethi, the film's aces are the subjects that it revolves around - scams, loving, losing and above all, earning respect. "My film has style and soul and that is an irresistible combination," he asserts.