Bigg Boss 3' will surpass last year's popularity: Colors CEO

New Delhi, Sep 5(IANS) Though "Bigg Boss" is among the most watched reality shows on Indian television, the latest version featuring Bollywood megastar Amitabh Bachchan will see the show surpassing last year's popularity, says Colors TV channel CEO Rajesh Kamat.

"After the tremendous success of 'Bigg Boss' last year, we want to take it to even higher levels this year - in ratings, in novelty and in appeal. With Mr. Bachchan on board, we strongly believe that ?Bigg Boss' this year has all the ingredients to surpass its last year's popularity," Kamat said in a press release.<