Nick targets family audience with TV series 'Little Krishna'

New Delhi, May 19 (IANS) With its newly-launched mythological animated series "Little Krishna", a BIG Animation production, kid's entertainment channel Nick is attempting to widen its viewership in India by targeting family audience instead of just the kids.

"Animation by default is considered to cater to kids' space. But 'Little Krishna' is our attempt to make it a family entertainment show. Whether it is children, their parents, grandparents - it is a show for everyone," Ashish S.K., CEO of BIG Animation, a subsidiary of Reliance Anil Dhirubhai Ambani Group (R-ADAG), told IANS.