Rajkumar Santoshiâ€™s Halla Bol has used an interactive marketing strategy. Since the film is vocal about man's inner conscious, Halla Bol is reaching the common man through street plays. Spokesperson from Pyramid Saimira comments, "Regular modes of marketing have been used over and again. Reaching the real viewer through street theatre will be direct interactive marketing. We are targeting on local issues, which will make people aware of it. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group." One of the artistes from Ajay Devgan, Vidya Balan, or Pankaj Kapur will be representing the film during the street play in each city.
The street plays are organized and conducted by senior theatre personality, Om Katare and his artistes. The theme of all the plays will gel with the core st