Marvel Entertainment forms international advisory board to focus on expanding global business opportunities. The board comprises of Business Leaders from key growth markets and chaired by Marvel Director James Halpin.
Marvel Entertainment, Inc. (NYSE: MVL), a global character-based entertainment and licensing company, announced today the formation of an International Advisory Board comprised of business leaders from key international growth markets. The new Advisory Board will work with Marvel executives to explore opportunities for expanding the penetration of the Marvel and key character brands in international markets. The Advisory Board is chaired by James F. Halpin, a Marvel director since March 1995. Simon Philips, President, Worldwide Consumer Products will serve as the primary company liaison to the Advisory Board.
In addition to Mr. Halpin, the Advisory Board is currently comprised of Peter Yip, Executive Vice Chairman and CEO of the CDC Corporation (NASDAQ: CHINA), and Bollywood film producer, Manmohan Shetty, former chairman of Adlabs Films Limited. Messrs. Yip and Shetty represent China and India, respectively on the Board. Marvel is in the process of filling two additional Advisory Board positions.
Says Simon Philips, "The formation of Marvel's International Advisory Board furthers our commitment to generate growth from international markets. We are honoured to launch the Advisory Board with executives of the stature and achievement of Peter and Manmohan, who share our passion for Marvel and our character brands. The success of our feature films and other entertainment media in many international markets over the past several years has created increasing consumer awareness of, and appreciation for, our iconic brands. The formation of this Advisory Board will help us to leverage this growing recognition into an expanding base of business opportunities on a global basis.
"Peter and Manmohan are highly respected business leaders in their respective fields and possess a deep knowledge of consumer preferences in the regions in which they operate. We believe this new Advisory Board will strengthen our international business focus and enable us to further maximize the potential of the Marvel brand on a global level."
The Advisory Board plans to convene in person twice a year for full meetings in addition to regular in-market meetings.