Yash Chopra eyes the small screen

The filmmaker Plans to launch a TV channel in collaboration with a media firm.

Filmmaker Yash Chopra, who has ruled the box office for decades with his romantic movies, is now heading towards the small screen.

Chopra is believed to be in talks with leading television broadcasters to air TV content produced under his banner. And that's not all - sources inform that the movie mogul is considering launching an entertainment channel.

It is learnt that Yash Raj Films has roped in Ravina Raj Kohli (of Sony and Star fame) to set up a television division. According to an industry source, the production house has been in talks with leading Hindi general entertainment broadcasters for its debut on television.

The companyi has been trying to negotiate for two-hour back-to-back airtime on weekdays.