L'Oreal Paris is all set to colour the Cannes red carpet fiery red with Bollywood divas. What do Bollywood queen Aishwarya Rai Bachchan, ‘world’s sexiest’ Freida Pinto and Kapoor family protégé Sonam Kapoor have in common? They share the brand and have all walked the famous carpet in the past at annes. Sounds perfectly legit in our increasingly commercial world, however, the bigger question is that does Bollywood cover up its lack of representation for cinema with brand endorsements?
Healthy competition does persist at the ceremony though. Not for films, but for the dressing disasters that can be anticipated from controversy queen Sherlyn Chopra who will be there for the trailer of her film Kamasutra 3D and the much ridiculed Ameesha Patel whose participation is limited to