Indo-Asian News Service
Mumbai, (IANS) So entertaining and appealing is Nana Patekar's character in "Bluffmaster" and "Taxi No. 9211" that he says even children have started liking him.
The credit surely goes to Rohan Sippy for presenting him in this new avatar because before "Bluffmaster" he was just known as the angry man of the film industry.
The buzz is that Nana and Milan Lutharia, director of "Taxi No. 9211", are planning to visit theatres across the country from next week onwards to see the reaction of the audience thronging the theatres.
Rohan's marketing strategy
After the success of his second directorial venture "Bluffmaster" Rohan Sippy has built quite a reputation for himself not just as a director who makes an unconventional film but also as a producer who has mastered the art of packaging and marketing the film.
Insiders reveal his marketing gimmicks start even before the film is complete.
For instance, the video rights of the hit track "Right here right now" were unleashed long before the film hit the screen. It worked its magic and lured youth, who came in hordes to the theatres.
Not only that, the music of "Bluffmaster", which was the film's USP, was Rohan's personal choice and he stood by it till the end notwithstanding the criticism from those who were convinced that the music wouldn't work.
No wonder Rohan is looking as pleased as punch and says: "If our films have got great feedback from the audience then it's only because the film has spoken the contemporary idiom."
The young director is enjoying the well-deserved long holiday.
Priya Dutt's confession
Recently Priya and Sanjay Dutt were invited at a Simi Garewal show and an insider tells us Priya, the Congress MP, confessed that as a schoolgirl she used to be very scared of exams. The show will be aired this Sunday.
Priya said she always used to have high temperature before the exams. The news of her illness was sufficient to tell her father Sunil Dutt that her exams are nearing.