Multiple releases this month but why no publicity?


By Joginder Tuteja Bollywood Hungama News Network

Even though this week sees only two movies releasing [Jai Veeru releases on Holi which falls on 11th March while Gulaal sees a conventional Friday release on 13th March], it's the week ahead that is turning out to be scary indeed. Reason? At last count there are at least five films that have been confirmed for arrival on 20th March.

Unbelievable, but true! These films are Aloo Chaat, Barah Aana, Firaaq, Heaven On Earth (Videsh) and Straight. Ironically, the only film out of this list of five that has seen some kind of promotion coming its way is Aloo Chaat. A light hearted feel good romantic comedy, it is the only quintessential commercial film of the week and is expected to have audiences warming up to it.

The other notable film of the week is Heaven On Earth (Videsh) in which Preity Zinta has come up with an award winning performance. The film is being released in its dubbed version sans any promotion and even if it intensifies over the next fortnight, it is hardly expected to excite the audience enough to make them walk over to the theaters. Moreover, the film seemingly has a serious theme to it which would only restrict the footfalls further.

Straight The third movie of the week is Straight and yet again it's the zero promotion factor that is hampering it's prospects. Starring Vinay Pathak and Gul Panag in the lead roles, it could have been seen some buzz around it but surprisingly the makers are choosing not to do that.

Which brings us to the remaining two films of the week - Barah Aana and Firaaq.

One can't remember when was the last time when two films starring Naseeruddin Shah were released on the same day. However, this is happening this year with the release of Barah Aana and Firaaq. However, both the films come with zero hype and publicity, which means that they may just about go unnoticed. Out of the two films, Firaaq may still do a little better due to its ensemble cast and multiple awards that it has won internationally. Still, if the makers choose to keep mum till the day of the release (in the same manner as they are today), then the film hardly stands any chance at the box office.

This is not the only week where Bollywood gets cramped for space. In the week to follow, there are three films confirmed for release - Aa Dekhen Zara, Ek - The Power Of One and Sikandar, hence raising the count of March releases to 13 (if one includes 13B, Dhoondte Reh Jaaoge and Karma Aur Holi which released on 6th March)!