Mumbai, Jan. 15 -- In the run up to their releases last Friday, the multi-starrer Dedh Ishqiya was perceived to have an upper hand over Yaariyan, which featured newcomers. But in a major twist in the tale, Divya Kumar's directorial debut has fared better than Abhishek Chaubey's sequel to the 2010 hit, Ishqiya.
While Yaariyan has made around 19.16 crore in the first four days (the makers, claim the film made 22.95 crore), Dedh Ishqiya, which was touted to be Madhuri Dixit's comeback vehicle, collected about 12.54 crore in the same period.
Trade analyst Taran Adarsh says, "It has been a surprise performance by Yaariyan. I feel three things worked for the film - good music, youth factor and superb marketing. In comparison, Dedh Ishqiya came across as a film that caters to a completely different set of audience. Since youngsters - who form a major chunk of film-goers - lapped up Yaariyan, it had to do well."
Industry experts also believe that both films had an advantage with the current "open field" at the box office. "Dhoom:3 (that released on December 20) had exhausted its potential by the time these two films came," says exhibitordistributor Akshaye Rathi.
Rathi points out that when he was checking the CCTV camera recordings of his cinema halls (where Yaariyan was running) he was surprised to see young kids in school uniforms thronging the premises. Adarsh predicts a bright future for the film, "The youth loves it, the film will have a solid run."